About Us

In this era of change, consumers crave stories to trust. From consultation to execution, our expertise lies in synching stories with each brand’s individual identity. That way we create authentic content with depth rather than contributing to the noise. 

We craft stories with substance, design with layers, and play with people’s imagination. Our aim is to give brands confidence by inviting their audience to enter a world beyond the frivolous or mundane – where curiosity meets longevity, and integrity merges with joy.

We operate as a scalable creative collective. For each project we handpick teams from our established network of creative talent, including photographers, film-makers, stylists, writers, web developers and graphic designers, to execute a brief with impeccable finesse. This agile approach underpins our highly competitive pricing structure. 

Our core values, however, circle around wellbeing and trust, creativity and beauty to build healthy collaborations. We offer guided consultations in our Content Clinic and humanise brand messages with our style of content creation. Ultimately, we believe all communication should model the world we want to live in. 

Content coaching
Bespoke filmmaking
Premium print publishing
Digital campaigns
Art direction and styling
Immersive events and exhibitions
Web design and development
Brand strategy 

Explore our projects here

Elizabeth Choppin, Director
As Astrid Founder and Editor-in-Chief of Design Anthology UK, Elizabeth oversees the creative execution of Astrid’s content. Combining editorial insight with an eye for the zeitgeist, she leads the ideation, style and vision of Astrid’s content production.

Kerstin Zumstein, Director
As a lifestyle journalist cum content marketeer and NLP-certified coach, Kerstin runs the consulting side of the business. She merges her editorial expertise with a passion for neuroscience, forging a “content coaching” approach to client services and brand marketing.

Shazia Chaudhry, Head of Creative
As an accomplished Art Director, Shazia heads the design and visual direction of Astrid’s content production. Directing our flagship title Design Anthology UK, her courage for original ideas also shapes the look and feel of Astrid’s campaigns and bespoke projects.

Rebecca Harkness, Head of Commercial
With nearly two decades of experience as a business management and sales professional, Rebecca drives the commercial side of the business. Focused on D/A UK, Rebecca is adept at connecting brands and pinpointing opportunities for partnerships and collaborations that serve a higher purpose.

Our independent flagship title, Design Anthology UK, gives a flavour of our design principles. Published as a digital platform and triannual print magazine, and distributed across the UK, Europe and the USA, this niche title has a dedicated readership of design-literate, conscientious individuals who value beauty, quality and creativity.

Let’s talk about how to make your brand stand out. 

Please get in touch here