Business of Design Week
BESPOKE FILMMAKING · CREATIVE DIRECTION · EDITORIAL DIRECTION
Business of Design Week is a highly regarded annual design event based in Asia that, like many others, was forced to go virtual in 2020. The organisation needed to pivot its programming to a digital format with very little time to spare, which meant it required communication tools to introduce a global roster of speakers including several high-profile UK creatives. The event producers, Hong Kong Design Centre, commissioned Astrid Media to create a series of six films to showcase event talent including Thomas Heatherwick, Morag Myerscough, Conran & Partners and others.
WHAT WE DID
Astrid Media planned and produced six films to be broadcast on Hong Kong’s national networks and on the BoDW digital platform during the course of the event. We built a team to film, edit and post-produce the series under challenging time constraints and the limitations of a UK lockdown. Working with both remote and in-person interview footage, we created six affecting films that tell the story of each subject and how they see design in a post-pandemic world. They are designer Thomas Heatherwick; Artist Morag Myerscough; Patrik Schumacher of Zaha Hadid Architects; Tim Bowder-Ridger and Tina Norden of Conran & Partners; Sadie Morgan of dRMM; and digital artist Es Devlin.