Gasholders London
COPYWRITING
Astrid was approached by Argent LLP, a member of the Kings Cross Development Partnership, to collaborate on a sizeable marketing brochure describing a new luxury development built within a refurbished triplet of Grade II-listed Victorian gasholders near Regents Canal. The project, Gasholders London, launched in 2018 and is considered one of the crown jewels in the wider Kings Cross masterplan including Central Saint Martins and Coal Drops Yard.
What we did
After meeting the various stakeholders, Astrid Media developed copy that emphasised the heritage of the cast-iron gasholders and their careful restoration by experts in the north of England. We also told the story of Kings Cross’ fascinating industrial past and and the unique cultural offer in this vibrant part of London. Finally, we interviewed architects at Wilkinson Eyre, interior designer Jonathan Tuckey and landscape designer Dan Pearson to accurately depict what is now a sought-after contemporary development overlooking the capital.
