IKEA

IKEA isn’t just a multinational conglomerate that designs and sells furniture, food and homeware in over 50 countries. Its initiatives to tackle climate change and social justice are part of a wider goal to be a ‘people and planet positive’ business by 2030 - a commitment backed up with targets and considerable resource.

What we did

Since 2019, Astrid Media has been called on to consult on various IKEA projects ranging from the action-orientated One Home, One Planet event and the annual Life at Home report, to a Toolkit for markets to help refugees settle in as IKEA employees and local residents. In 2021, we spearheaded the communication for IKEA’s 2022 Back to School / Back to College campaign. We also produce news stories for the brand’s global platforms on a rolling basis.